Updated: May 3, 2020
𝐍𝐨𝐰 𝐢𝐬 𝐭𝐡𝐞 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐥𝐚𝐮𝐧𝐜𝐡 𝐲𝐨𝐮𝐫 𝐞-𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫! Email marketing is a cost-effective tool that gives small businesses the power to reach customers in a place most people visit every day — their inbox. If you want to stay top-of-mind with your customers, there is nothing simpler than creating a monthly e-newsletter.
The average open rate of an email newsletter is 22%. Which doesn’t seem like a lot, but let’s put that in perspective… That means 22% of your email audience will see your content, compared to a fraction of that percentage of your Facebook audience. According to McKinsey & Company, a global management consulting firm, email is 40 times more effective at acquiring new customers than Facebook.
An email newsletter is a perfect opportunity to provide your customers with inspiration, knowledge, and information. If you want to build strong customer relationships, it’s important to have a useful tool to communicate with the people who matter most to your business. Email gives you the ability to keep people engaged with your business.
If you are not sure where to start or don’t have the time to create content, give me a call, I can help!