Staying in front of your audience right now is essential for your business. Now is the time to get creative, start coming up with new ways to reach your current customers and target market.
Here are four ways to keep your business in front of your clients during the coronavirus pandemic rather than hitting the pause button and go into hiding.
𝐆𝐞𝐭 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 | Mail clients a personal note or call them to check in on them. Creating an emotional connection is extremely important. Calling and sending a handwritten note to your customers helps to create a personal connection and builds loyalty.
𝐆𝐞𝐭 𝐒𝐨𝐜𝐢𝐚𝐥 | People are staying at home and spending more time on social media. Now is the time to keep up with social media to reassure your clients that you are active and present. Social media is also a great tool to get in front of a new audience. Staying engaged and entertaining your customers will help to maintain a connection.
𝐓𝐡𝐢𝐧𝐤 𝐒𝐦𝐚𝐫𝐭 |Your eNewsletter remains a low-cost way to communicate with “fans.” People still have the same problems they had before, and they still need someone to help them. You should keep putting yourself out there as much as possible, and an eNewsletter is a great cost-effective way to share what and how you can help them.
I will close this with a little quote from Zig Ziglar …“Sometimes adversity is what you need to face in order to become successful.” Keep strong, be safe, and get it done!