Cross-promotion is a broad term that can mean advertising across different mediums or even cooperating with other companies to showcase each other's goods and services.
Why? You know that saying, "Two heads are better than one"? It's never truer when it comes to small business owners joining forces to stretch their marketing reach and dollars. Cross promotions can save businesses time and money and increase advertising exposure.
TIP: Successful networkers understand that networking is a two-way street. Always be on the lookout for opportunities to help fellow small businesses. By consistently bringing value and opportunity to those in
your network, you'll be attracting others to your network. In short, by giving business to others, you will get business in return.